BSB40820
Certificate IV in Marketing and Communication (BSB40820) Online
30 Day Risk-Free Guarantee
Unlimited One-on-one Support
100% Flexible Online Learning
Get your Course GuideThe Certificate IV in Marketing and Communication is your number one pathway to a graduate career in traditional and digital marketing. With access to some of the most cutting-edge communications theories, this course is ideal for anyone looking to work in marketing, social media, public relations, advertising, and copywriting.
Kickstart your marketing and communications career
Through the Certificate IV in Marketing and Communications, you will learn the fundamental skills necessary for work in the world of marketing. With this course you’ll gain the skills to provide support to internal stakeholders and the wider team to deliver marketing projects including communications plans, analysing consumer behaviour, developing content and executing marketing campaigns. By completing a Certificate IV in Marketing online you’ll develop the critical know-how you need to undertake regular analysis of consumer behaviour to stay ahead of new trends, use current industry tools and software, look for new opportunities to promote products or services, and support a wide range of marketing functions and processes, making you an indispensable asset in any business.
Upskill to become a confident Marketing Coordinator for your business and create limitless opportunities in your career in marketing with key transferable skills in implementing campaigns, building relationships to achieve stakeholder buy-in, and creating professional documentation to present ideas.
These skills will equip you for success in the field of marketing and communications. You will be ready to embark on work in corporate marketing departments, media, advertising, public relations, copywriting, and market research, or be able to take your own business to the next level with valuable insights and nuanced understandings of the contemporary marketing and communications landscape.
Plan your study around your work and life – not the other way around. With no scheduled classes or tutorials to attend, you can study at your own pace, and complete the Diploma in your own time. Start putting your learning into practice almost immediately, with workplace-based assessments, and course content designed for the modern workplace.
Partnering with our Learning Coaches for one-on-one support, we’ll guide you through the course and provide you with the keys to your own success.
Get started today and try us out risk-free for 30 days*.
- 100% online, self-paced study,
- Study for how long you want, when you want,
- Fit your study time around your lifestyle – not the other way around,
- No need to attend scheduled classes or tutorials,
- No strict or unreasonable deadlines to meet,
- Payment plans that can be tailored to your budget,
- Generous 24-month enrolment period, with free course extension and deferral options.

Real outcomes
- 96% of our students surveyed said they achieved their study goal – you can too.
- Our commitment to helping you achieve real-world results.
- Receive two FREE short courses for furthering or achieving your goals.
Course Details
Units
Get job-ready with industry relevant units designed to help you succeed
As a result of completing your online Certificate IV in Marketing and Communication, you’ll be able to confidently understand and apply the most appropriate marketing strategy for your projects. We’ve hand-selected these 12 units to align your skills with industry expectations.
CODE | PROGRAM |
---|---|
BSBWRT411 | Write complex documents |
BSBCMM411 | Make presentations |
BSBCRT412 | Articulate, present and debate ideas |
BSBMKG433 | Undertake marketing activities |
BSBMKG435 | Analyse consumer behaviour |
BSBMKG439 | Develop and apply knowledge of communications industry |
BSBMKG437 | Create and optimise digital media |
BSBMKG438 | Implement and monitor advertising production |
BSBESB404 | Market new business ventures |
BSBMKG441 | Develop public relations documents |
BSBCRT413 | Collaborate in creative processes |
BSBMKG434 | Promote products and services |
Duration
Our courses are 100% online and are self-paced.
This means you can choose to study on a more intense time schedule, or just fit it around your lifestyle when you can.
The course can be completed in as little as 8 months with a full-time study load or in 10-12 months on a part-time study load, but we allow a generous 24-month standard course enrolment duration.
We provide engaging tutorials, industry-relevant assessments and work-ready learning outcomes.
- Complete the course your way – at your own time, pace and convenience
- You win from the start with no classes, no rush hour dash or parking hassles
- Tutorials are easily navigated and the order can be adapted to your priorities
- Unit quizzes serve to demonstrate knowledge obtained
- You receive a personal learning plan and regular feedback and personal assistance from our experienced facilitators
- Learning occurs on the job and you can apply your knowledge while you study for immediate results
Depending on your current skills and amount of experience you have, you may qualify for Recognition of Prior Learning and be eligible for course acceleration.
Study pathways
Get ahead in your career with:
There are more options for career advancement available after securing a Certificate IV in Marketing and Communication. Many students that graduate choose to complete go onto complete further study such as:
Entry and study requirements
Study requirements
To be eligible to enrol in our online qualifications, our students are required to:- Be 18 years or older at the time of registration.
- Demonstrate the required level of competency in English language, literacy, and numeracy skills.
Technical requirements
You will need regular access to a laptop or desktop computer with the following:- An adequate and reliable internet connection.
- The equivalent of Microsoft Office with word-processing capabilities and spreadsheets.
- A PDF reader installed.
- Full permissions to install and access third-party software as required.
- Brightspace D2L – our learning management system (LMS) platform.
- Zoom – our video call platform.
- Respondus – our quiz assessment platform.
- Vimeo –- our video embedding platform.
Recognition of Prior Learning (RPL)
Get credit for demonstrated skills and knowledge
If you have extensive experience in the industry with a high level of knowledge, competency and ability, you may be eligible for RPL.
This process may enable you to get unit credits for competencies you’ve already demonstrated so you can fast-track your qualification.
Learn more about Recognition of Prior Learning here or contact us to see what you might qualify for.
Fees and payment options
Payment Plan | Payment Amount | Payment Plan Length | Total Amount Paid |
---|---|---|---|
Discounted Upfront Fee* | $1495 + $135.29/mo | Upfront Deposit + 17 Months | $3795 |
52 x Weekly Payments | $81 | 52 Weeks | $4212 |
26 x Fortnightly Payments | $162 | 52 Weeks | $4212 |
12 x Monthly Payments | $348 | 12 Months | $4176 |
78 x Weekly Payments | $55 | 78 Weeks | $4290 |
39 x Fortnightly Payments | $110 | 78 Weeks | $4290 |
18 x Monthly Payments | $237 | 18 Months | $4266 |
104 x Weekly Payments | $42 | 104 Weeks | $4368 |
52 x Fortnightly Payments | $84 | 104 Weeks | $4368 |
24 x Monthly Payments | $181 | 24 Months | $4344 |
*Please note: The College for Adult Learning’s obligations as an RTO include taking actions to protect your fees. These protections exist to ensure that you can enrol with confidence. The principal protection which is provided to you is a pre-paid fee limit; CAL will never require you to pay more than $1,500 in advance and will never allow your advance payment balance to rise above $1,500.
**In conformance with the protections and to make our course fees more accessible to our students, you will only be required to pay $1495 at the time of registration, with a $135.29 recurring monthly payment debited for the next 17 months, equalling a total payment of $3794.93
- saving you up to 13.12% off the normal payment plan fees.
FEE-HELP and VET Loans
In order to maintain the high quality training we’re so proud of, we are not affiliated with FEE-HELP schemes or VET Student Loans, and remain a Fee For Service provider. We understand the financial pressure and concerns that come with undertaking study, so we keep our prices highly competitive and offer flexible payment plans to suit all budgets and lifestyles. Don’t hesitate to contact us on 1300 907 870 to discuss a flexible plan that suits your budgetFrequently asked questions
What is a Certificate IV in Marketing?
The Certificate IV in Marketing & Communications is your pathway to a career in traditional and digital marketing. You will learn about customer insights, social media strategy, audience profiling, and multimedia communication, and how to apply these in the workplace.
Can I study marketing and communications online?
You can study marketing and communications courses online, and this option is best suited to working professionals. Studying marketing online means no compulsory classes and the freedom to study on your terms, completely self-paced. Students can fit online study around a busy lifestyle of work and personal commitments. Make your way through the units with clear tutorials, supporting content, as well as activities and quizzes to test and strengthen your learning along the way.


































































Course Outcomes
Real Outcomes Guarantee
- 96% of our students surveyed said they achieved their study goal - you can too.
- Our commitment to helping you achieve real-world results.
- Receive two FREE short courses for furthering or achieving your goals.
Real outcomes are part of our ongoing work to support you as you take the next step in your career. Our team, assessments, and feedback are all focused on helping you in your career, not just passing your course.
Our Learning Coaches are industry veterans and supportive mentors who will help you complete your studies. Their assessment feedback is designed to reflect on-the-job and industry expectations, giving you more than just a competent result.
Nationally Recognised Training
Get a nationally recognised and respected qualification
- An Accreditation you can trust from an authentic RTO with over 15 years’ experience in adult learning.
- Flexible unit selection for adult learners – A tailored course that practically ‘fills the gaps’ in your experience, and does not require you to study what you already know.
- Online 21st century learning – Quality video tutorials with comprehensive voice instructions and hands-on exercises that enable you to learn by doing.
- Expert and up to date content – programs that are purposefully developed to be globally and future focused, rich in current workplace topics and practically relevant to your career.
- A 30 day “earn your trust” no-risk Money Back Guarantee.
- The option of quality 1 on 1 interactive support – Fully trained learning coaches who have been adult students themselves and actually care about your future success.
- Access to a comprehensive package of bonus elective tutorials, unique to CAL, that will support your Accreditation with a distinct competitive advantage.
- Specialist industry specific tool kit and resources that you will not find from any other course provider.
Career opportunities
Invest in your career with a qualification
Investing in yourself is the greatest investment you can make. The key to a higher paying, respected position is a recognised qualification like the Certificate IV in Marketing and Communication online.
With a strong foundation in Marketing and Communications, the most common career pathways are:
- Marketing Coordinator (median salary $55,500*)
- Marketing Executive (median salary $63,000*)
- Assistant Brand Manager (median salary $64,000*)
*source payscale.com
In-Demand skills for a Marketing Coordinator
The Modern Marketing Professional
Marketing and communications has never been more relevant than it is today. Organisations are becoming increasingly aware of the importance of brand, social media presence, and understanding their target audience. These have a direct impact on sales, growth, customer relations, and product delivery. The Certificate IV in Marketing & Communications is one of the best ways you can kickstart your involvement in this arena.
Show employers that you are committed to your future in marketing and learn the creative, analytical, and organisational skills you will need to flourish. Graduates of the Certificate IV are known for their adaptability, insight, and effectiveness in delivering high-quality marketing strategies.
This course is designed to give you the foundation skills needed to start a career in marketing and communications within a business of any size. You’ll gain key marketing and communications skills to develop marketing research, consumer reports and briefs that will guide marketing activities to increase business brand awareness and drive ROI.
By completing this certificate you will be able to:
- Prepare and deliver market research and consumer market reports to highlight areas of opportunity and risk
- Monitor consumer behaviour to analyse trends in spending
- Develop and review company documents from media briefs to PR releases
- Develop media schedules and arrange advertising activities
- Develop skills in the latest digital tools and software to support marketing activities
- Implement and monitor the production of advertisements and performance
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By enquiring, you will be contacted by a Learning Consultant and receive emails with information about our courses and career paths. You can unsubscribe at any time and we will never sell or give away your information.