BSB50620
Diploma of Marketing and Communication (BSB50620) Online
30 Day Risk-Free Guarantee
Unlimited One-on-one Support
100% Flexible Online Learning
Get your Course GuideLaunch the next phase of your career in marketing.
Take your marketing career a step further and become a qualified marketing manager with the Diploma of Marketing and Communications. Managing marketing campaigns and projects is a rewarding career step to take for any professional looking to move up the career ladder and take on strategic marketing roles. With this marketing and communications diploma, you’ll strengthen your marketing knowledge to successfully manage campaign projects from initial media briefs and concept development to post-campaign reviews and reporting.
As a qualified marketer, you’ll develop your hard skills in persuasive copywriting, market analysis, digital campaign planning, and public relations, while gaining crucial and transferable business skills alongside. You’ll be ready to take the next step in your marketing career and become a highly sought-after asset in any business.
Having a formal qualification to support your skills and marketing knowledge proves that you have what it takes to ensure teams and projects are operating effectively and marketing activities are continually developing to meet the strategic needs of the organisation. As a marketing manager, you will be an excellent communicator with the drive to deliver exceptional marketing outcomes.
There are formal entry requirements for this course. To satisfy entry requirements for this diploma, you must have either completed the required units or have two years of full-time work experience. If you don’t meet the entry requirements yet, we offer the option to combine this qualification with our Pathway Package. This is perfect if you want to complete the diploma but need the entry requirement units. Find out more in your Course Guide, or speak to one of our Learning Consultants.
Partnering with our Learning Coaches for one-on-one support, we’ll guide you through the course and provide you with the keys to your success.
Get started today and try us out risk-free for 30 days*.
- 100% online, self-paced study,
- Study for how long you want, when you want,
- Fit your study time around your lifestyle – not the other way around,
- No need to attend scheduled classes or tutorials,
- No strict or unreasonable deadlines to meet,
- Payment plans that can be tailored to your budget,
- Generous 24-month enrolment period, with free course extension and deferral options.

Real outcomes
- 96% of our students surveyed said they achieved their study goal – you can too.
- Our commitment to helping you achieve real-world results.
- Receive two FREE short courses for furthering or achieving your goals.
Course Details
Units
Get job-ready with industry relevant units designed to help you succeed
As a result of completing your online Diploma of Marketing and Communication, you’ll be able to confidently apply a range of marketing techniques and strategies, based on the following 12 accredited units of competency:
UNITS | |
---|---|
CODE | UNIT NAME |
BSBCMM511 | Communicate with influence |
SIRXMKT006 | Develop a social media strategy |
BSBPMG430 | Undertake project work |
BSBMKG541 | Identify and evaluate marketing opportunities |
BSBMKG542 | Establish and monitor the marketing mix |
BSBMKG552 | Design and develop marketing communication plans |
BSBMKG555 | Write persuasive copy |
BSBMKG545 | Conduct marketing audits |
BSBCRT512 | Originate and develop concepts |
BSBMKG550 | Promote products and services to international markets |
BSBMKG553 | Develop public relations campaigns |
SIRXMKT007 | Develop a digital marketing plan |
Duration
Our courses are 100% online and are self-paced.
This means you can choose to study on a more intense time schedule, or just fit it around your lifestyle when you can.
The course can be completed in as little as 12 months with a full-time study load or in 14 - 16 months on a part-time study load, but we allow a generous 24-month standard course enrolment duration.
We provide engaging tutorials, industry-relevant assessments and work-ready learning outcomes.
- Complete the course your way – at your own time, pace and convenience
- You win from the start with no classes, no rush hour dash or parking hassles
- Tutorials are easily navigated and the order can be adapted to your priorities
- Unit quizzes serve to demonstrate knowledge obtained
- You receive a personal learning plan and regular feedback and personal assistance from our experienced facilitators
- Learning occurs on the job and you can apply your knowledge while you study for immediate results
Depending on your current skills and amount of experience you have, you may qualify for Recognition of Prior Learning and be eligible for course acceleration.
Study pathways
Get ahead in your career with:
There are more options for career advancement available after securing a Diploma of Marketing and Communication (BSB50620). Many students that graduate choose to complete go onto complete further study such as:
- Double Diploma of Marketing and Communication (BSB50620) + Business (Business Development) (BSB50120)
Entry and study requirements
Entry requirements
To be able to enrol in the Diploma of Marketing and Communication (BSB50620), you must first have completed the following units:
- BSBWRT411 Write complex documents
- BSBCMM411 Make presentations
- BSBCRT412 Articulate, present and debate ideas
- BSBMKG433 Undertake marketing activities
- BSBMKG435 Analyse consumer behaviour
- BSBMKG439 Develop and apply knowledge of communications industry
OR
Have two years equivalent full-time relevant work experience.
Pathway Package available
If you haven’t met the entry requirements, consider our Pathway Package. For those that haven’t met the entry requirements yet, we also offer the option to combine this qualification with our Pathway Package, so you can complete the required units first, then continue on to complete your diploma, all in one seamless course. This is a smart way to work through and complete the entry requirement units then seamlessly transition into your Diploma qualification. Find out more in the Course Guide and talk to one of our Learning Consultants if you have any questions.
What do I need to provide to demonstrate that I’ve completed the entry requirement units?
To satisfy this entry requirement option, you must have completed the required units (or equivalent competencies). Evidence of entry requirement units can be provided in the form of a VET Transcript (find out how). If your units were awarded prior to 2015, you may provide a certified copy of a Statement of Attainment, Testamur, or Record of Results (find out more about certified copies).
What do I need to provide as evidence of workplace experience?
To satisfy this entry requirement option, you must demonstrate you have successfully completed two years of equivalent full-time work experience. This should cover a range of marketing functions, including and know-how to engage and influence valuable customers, develop brand loyalty and execute strategic marketing campaigns, delivering key information on marketing principles, business communications and consumer behaviour insights. You will be required to submit at least one of the following evidence requirements.
- A Curriculum Vitae (CV) outlining all roles and responsibilities relating to the above-specified areas that demonstrate two years equivalent full-time relevant work experience; or
- A job description outlining all responsibilities relating to the above-specified areas that demonstrate two years equivalent full-time relevant work experience.
Study requirements
To be eligible to enrol in our online qualifications, our students are required to:- Be 18 years or older at the time of registration.
- Demonstrate the required level of competency in English language, literacy, and numeracy skills.
Technical requirements
You will need regular access to a laptop or desktop computer with the following:- An adequate and reliable internet connection.
- The equivalent of Microsoft Office with word-processing capabilities and spreadsheets.
- A PDF reader installed.
- Full permissions to install and access third-party software as required.
- Brightspace D2L – our learning management system (LMS) platform.
- Zoom – our video call platform.
- Respondus – our quiz assessment platform.
- Vimeo –- our video embedding platform.
Recognition of Prior Learning (RPL)
Get credit for demonstrated skills and knowledge
If you have extensive experience in the industry with a high level of knowledge, competency and ability, you may be eligible for RPL.
This process may enable you to get unit credits for competencies you’ve already demonstrated so you can fast-track your qualification.
Learn more about Recognition of Prior Learning here or contact us to see what you might qualify for.
Fees and payment options
Payment Plan | Payment Amount | Payment Plan Length | Total Amount Paid |
---|---|---|---|
Discounted Upfront Fee* | $1495 + $152.94/mo | Upfront Deposit + 17 Months | $4095 |
52 x Weekly Payments | $88 | 52 Weeks | $4576 |
26 x Fortnightly Payments | $176 | 52 Weeks | $4576 |
12 x Monthly Payments | $376 | 12 Months | $4512 |
78 x Weekly Payments | $60 | 78 Weeks | $4680 |
39 x Fortnightly Payments | $120 | 78 Weeks | $4680 |
18 x Monthly Payments | $256 | 18 Months | $4608 |
104 x Weekly Payments | $46 | 104 Weeks | $4784 |
52 x Fortnightly Payments | $92 | 104 Weeks | $4784 |
24 x Monthly Payments | $196 | 24 Months | $4704 |
*Please note: The College for Adult Learning’s obligations as an RTO include taking actions to protect your fees. These protections exist to ensure that you can enrol with confidence. The principal protection which is provided to you is a pre-paid fee limit; CAL will never require you to pay more than $1,500 in advance and will never allow your advance payment balance to rise above $1,500.
**In conformance with the protections and to make our course fees more accessible to our students, you will only be required to pay $1495 at the time of registration, with a $152.94 recurring monthly payment debited for the next 17 months, equalling a total payment of $4094.98
- saving you up to 14.40% off the normal payment plan fees.
FEE-HELP and VET Loans
In order to maintain the high quality training we’re so proud of, we are not affiliated with FEE-HELP schemes or VET Student Loans, and remain a Fee For Service provider. We understand the financial pressure and concerns that come with undertaking study, so we keep our prices highly competitive and offer flexible payment plans to suit all budgets and lifestyles. Don’t hesitate to contact us on 1300 907 870 to discuss a flexible plan that suits your budget
































































Course Outcomes
Real Outcomes Guarantee
- 96% of our students surveyed said they achieved their study goal - you can too.
- Our commitment to helping you achieve real-world results.
- Receive two FREE short courses for furthering or achieving your goals.
Real outcomes are part of our ongoing work to support you as you take the next step in your career. Our team, assessments, and feedback are all focused on helping you in your career, not just passing your course.
Our Learning Coaches are industry veterans and supportive mentors who will help you complete your studies. Their assessment feedback is designed to reflect on-the-job and industry expectations, giving you more than just a competent result.
Nationally Recognised Training
Get a nationally recognised and respected qualification
- An Accreditation you can trust from an authentic RTO with over 15 years’ experience in adult learning.
- Flexible unit selection for adult learners – A tailored course that practically ‘fills the gaps’ in your experience, and does not require you to study what you already know.
- Online 21st century learning – Quality video tutorials with comprehensive voice instructions and hands-on exercises that enable you to learn by doing.
- Expert and up to date content – programs that are purposefully developed to be globally and future focused, rich in current workplace topics and practically relevant to your career.
- A 30 day “earn your trust” no-risk Money Back Guarantee.
- The option of quality 1 on 1 interactive support – Fully trained learning coaches who have been adult students themselves and actually care about your future success.
- Access to a comprehensive package of bonus elective tutorials, unique to CAL, that will support your Accreditation with a distinct competitive advantage.
- Specialist industry specific tool kit and resources that you will not find from any other course provider.
Career opportunities
Invest in your career with a qualification
Investing in yourself is the greatest investment you can make. The key to a higher paying, respected position is a recognised qualification like the Diploma of Marketing and Communication online.
With a strong foundation in Marketing and Communications, the most common career pathways are:
- Marketing Manager (median salary $80,000*)
- Product Marketing Manager (median salary $96,000*)
- Brand Manager (median salary $80,000*)
*source payscale.com
In-Demand skills for a Marketing Manager
Essential skills for the modern Marketing Manager
This course is designed to give you the skills needed to manage the development and implementation of marketing strategies and projects to deliver marketing outcomes for a business of any size. You’ll gain key marketing management skills to deliver campaigns across multiple channels, analyse market behaviours, manage public relations, and evaluate marketing opportunities to increase business brand awareness and drive sales.
By completing this diploma you will be able to:
- Prepare and deliver market research and consumer market reports to highlight areas of opportunity and risk
- Monitor consumer behaviour to analyse trends in spending
- Manage PR campaigns from briefing to post-campaign reporting
- Develop knowledge in promoting to international markets
- Develop and review social media strategy
- Manage the development of marketing strategies and presentations to stakeholders
- Manage media buying, budgets, and financial plans
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By enquiring, you will be contacted by a Learning Consultant and receive emails with information about our courses and career paths. You can unsubscribe at any time and we will never sell or give away your information.