10904NAT
Diploma of Social Media Marketing (10904NAT) Online
30 Day Risk-Free Guarantee
Unlimited One-on-one Support
100% Flexible Online Learning
Get your Course GuideLaunch the next phase of your career in social media marketing.
By completing the Diploma of Social Media Marketing you’ll gain key digital skills to build your social media marketing portfolio. With this qualification, you’ll have the know-how to build both organic and paid social media strategies and develop your online brand identity. You’ll also learn key social media marketing skills to generate website traffic from your social channels, and convert them into paying customers.
After completing this social media marketing course, you’ll have the skills to map out and develop strategies along your buyer’s journey. You’ll have the skills to generate interest within your brand on social media and drive potential customers to your website. Your social media course will equip you with valuable knowledge to identify potential marketing opportunities and position your brand to take advantage.

Industry Partnership
We are proud to partner with Social Media College (SMC) to deliver the Diploma of Social Media Marketing (10904NAT), this Diploma is the only Australian Government Recognised Training in Social Media Marketing.
By partnering with industry experts you’ll gain the essential social media skills that the industry demands, combined with CAL’s award-winning flexibility you’ll have the tools you need to succeed in your social media marketing career.
This course is delivered in partnership with SMC, including some training and some support services provided by SMC on behalf of the College for Adult Learning.
Get started today and try us out risk-free for 30 days*.
- 100% online, self-paced study,
- Study for how long you want, when you want,
- Fit your study time around your lifestyle – not the other way around,
- No need to attend scheduled classes or tutorials,
- No strict or unreasonable deadlines to meet,
- Payment plans that can be tailored to your budget,
- Generous 24-month enrolment period, with free course extension and deferral options.

Real outcomes
- 96% of our students surveyed said they achieved their study goal – you can too.
- Our commitment to helping you achieve real-world results.
- Receive two FREE short courses for furthering or achieving your goals.
Course Details
Units
Get job-ready with industry relevant units designed to help you succeed
As a result of completing your online Diploma of Social Media Marketing, you’ll be able to confidently apply a range of marketing techniques and strategies, based on the following 9 accredited units of competency:
UNITS | |
---|---|
CODE | UNIT NAME |
NAT10904001 | Plan, implement and manage content marketing |
NAT10904002 | Plan, conduct and optimise organic social media marketing |
NAT10904003 | Plan, manage and optimise paid social media advertising |
NAT10904004 | Establish, build and leverage a personal brand on social media |
NAT10904005 | Plan, implement and manage social media conversion strategies |
SIRXMKT006 | Develop a social media strategy |
BSBPMG430 | Undertake project work |
BSBMKG541 | Identify and evaluate marketing opportunities |
BSBMKG542 | Establish and monitor the marketing mix |
Duration
Our courses are 100% online and are self-paced.
This means you can choose to study on a more intense time schedule, or just fit it around your lifestyle when you can.
The course can be completed in as little as 12 months with a full-time study load or in 12 - 14 months on a part-time study load, but we allow a generous 24-month standard course enrolment duration.
We provide engaging tutorials, industry-relevant assessments and work-ready learning outcomes.
- Complete the course your way – at your own time, pace and convenience
- You win from the start with no classes, no rush hour dash or parking hassles
- Tutorials are easily navigated and the order can be adapted to your priorities
- Unit quizzes serve to demonstrate knowledge obtained
- You receive a personal learning plan and regular feedback and personal assistance from our experienced facilitators
- Learning occurs on the job and you can apply your knowledge while you study for immediate results
Depending on your current skills and amount of experience you have, you may qualify for Recognition of Prior Learning and be eligible for course acceleration.
Study pathways
Get ahead in your career with:
There are more options for career advancement available after securing a Diploma of Social Media Marketing (10904NAT). Many students that graduate choose to complete go onto complete further study such as:
- Dual Diploma of Social Media Marketing (10904NAT) + Certificate IV in Entrepreneurship and New Business (BSB40320)
- Double Diploma of Social Media Marketing (10904NAT) + Marketing and Communication (BSB50620)
Entry and study requirements
Study requirements
To be eligible to enrol in our online qualifications, our students are required to:- Be 18 years or older at the time of registration.
- Demonstrate the required level of competency in English language, literacy, and numeracy skills.
Technical requirements
You will need regular access to a laptop or desktop computer with the following:- An adequate and reliable internet connection.
- The equivalent of Microsoft Office with word-processing capabilities and spreadsheets.
- A PDF reader installed.
- Full permissions to install and access third-party software as required.
- Brightspace D2L – our learning management system (LMS) platform.
- Zoom – our video call platform.
- Respondus – our quiz assessment platform.
- Vimeo –- our video embedding platform.
Recognition of Prior Learning (RPL)
Get credit for demonstrated skills and knowledge
If you have extensive experience in the industry with a high level of knowledge, competency and ability, you may be eligible for RPL.
This process may enable you to get unit credits for competencies you’ve already demonstrated so you can fast-track your qualification.
Learn more about Recognition of Prior Learning here or contact us to see what you might qualify for.
Fees and payment options
Payment Plan | Payment Amount | Payment Plan Length | Total Amount Paid |
---|---|---|---|
Discounted Upfront Fee* | $1495 + $164.7/mo | Upfront Deposit + 17 Months | $4295 |
52 x Weekly Payments | $92 | 52 Weeks | $4784 |
26 x Fortnightly Payments | $184 | 52 Weeks | $4784 |
12 x Monthly Payments | $394 | 12 Months | $4728 |
78 x Weekly Payments | $62 | 78 Weeks | $4836 |
39 x Fortnightly Payments | $124 | 78 Weeks | $4836 |
18 x Monthly Payments | $268 | 18 Months | $4824 |
104 x Weekly Payments | $48 | 104 Weeks | $4992 |
52 x Fortnightly Payments | $96 | 104 Weeks | $4992 |
24 x Monthly Payments | $205 | 24 Months | $4920 |
*Please note: The College for Adult Learning’s obligations as an RTO include taking actions to protect your fees. These protections exist to ensure that you can enrol with confidence. The principal protection which is provided to you is a pre-paid fee limit; CAL will never require you to pay more than $1,500 in advance and will never allow your advance payment balance to rise above $1,500.
**In conformance with the protections and to make our course fees more accessible to our students, you will only be required to pay $1495 at the time of registration, with a $164.7 recurring monthly payment debited for the next 17 months, equalling a total payment of $4294.9
- saving you up to 13.96% off the normal payment plan fees.
FEE-HELP and VET Loans
In order to maintain the high quality training we’re so proud of, we are not affiliated with FEE-HELP schemes or VET Student Loans, and remain a Fee For Service provider. We understand the financial pressure and concerns that come with undertaking study, so we keep our prices highly competitive and offer flexible payment plans to suit all budgets and lifestyles. Don’t hesitate to contact us on 1300 907 870 to discuss a flexible plan that suits your budget
































































Course Outcomes
Real Outcomes Guarantee
- 96% of our students surveyed said they achieved their study goal - you can too.
- Our commitment to helping you achieve real-world results.
- Receive two FREE short courses for furthering or achieving your goals.
Real outcomes are part of our ongoing work to support you as you take the next step in your career. Our team, assessments, and feedback are all focused on helping you in your career, not just passing your course.
Our Learning Coaches are industry veterans and supportive mentors who will help you complete your studies. Their assessment feedback is designed to reflect on-the-job and industry expectations, giving you more than just a competent result.
Nationally Recognised Training
Get a nationally recognised and respected qualification
- An Accreditation you can trust from an authentic RTO with over 15 years’ experience in adult learning.
- Flexible unit selection for adult learners – A tailored course that practically ‘fills the gaps’ in your experience, and does not require you to study what you already know.
- Online 21st century learning – Quality video tutorials with comprehensive voice instructions and hands-on exercises that enable you to learn by doing.
- Expert and up to date content – programs that are purposefully developed to be globally and future focused, rich in current workplace topics and practically relevant to your career.
- A 30 day “earn your trust” no-risk Money Back Guarantee.
- The option of quality 1 on 1 interactive support – Fully trained learning coaches who have been adult students themselves and actually care about your future success.
- Access to a comprehensive package of bonus elective tutorials, unique to CAL, that will support your Accreditation with a distinct competitive advantage.
- Specialist industry specific tool kit and resources that you will not find from any other course provider.
Career opportunities
Invest in your career with a qualification
Investing in yourself is the greatest investment you can make. The key to a higher paying, respected position is a recognised qualification like the Diploma of Social Media Marketing online.
With a strong foundation in Social Media Marketing, the most common career pathways are:
- Social Media Manager (median salary $62,000*)
- Social Media Strategist (median salary $58,000*)
- Digital Marketing Coordinator (median salary $55,000*)
*source payscale.com
In-Demand skills for a Social Media Manager
Essential skills for the modern Social Media Manager
This course is designed to give you the skills needed to succeed in a social media role. You’ll gain key social media skills and strengthen your online presence, generate traffic to your website and convert leads to paying customers.
By completing this diploma you will be able to:
- Developing social media strategies by identifying your audience, choosing the right channels for your purpose
- Establish both an organic and paid social media presence to increase brand reach and maximise returns on paid social media
- Write and develop content for digital channels that is consistent with the organisation’s brand identity and marketing objectives
- Create high converting content, publish your message to all the right places and convert these into sales by using the power of strategic content marketing
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